In 2024, TOTO India aims to enhance its distribution network by incorporating 40 new channel partners.
Gujarat: Celebrating a decade of success, TOTO India proudly commemorates the 10th anniversary of its cutting-edge manufacturing facility in Halol, Gujarat. Established in August 2014, this plant has played a pivotal role in TOTO’s vision for the Indian market, reflecting dedication, creativity, excellence, and environmental responsibility.
The TOTO India Halol plant manufactures products that meet Japanese quality criteria and has played a pivotal role in the company’s expansion, with production rising by 400% since 2014 while upholding top-notch production benchmarks. With a workforce of around 1,200 employees, 80% of whom are residents, the plant showcases the brand’s dedication to regional growth and job creation.
“India is a strategic market for TOTO, and we are excited about its immense growth potential,” said Mr. Shiozawa Kazuyuki, Managing Director, TOTO India Industries Pvt. Ltd. “The increasing urbanization, rising disposable incomes, and growing awareness of hygiene and wellness are driving the demand for premium bathroom solutions. We aim to strengthen our foothold in Tier-2 and Tier-3 cities by expanding our dealer network and introducing a wider range of products to cater to diverse consumer preferences.” The event showcased product innovations and growth trajectory, highlighting the company’s dedication to the Indian market and its work with the local economy.
TOTO India aims to boost its regional influence and reinforce its dealership network by implementing the Authorized Channel Partner (ACP) and Authorized Channel Dealer (ACD) programs. This approach is designed to widen the brand’s reach across India, guaranteeing improved access to its top-notch products throughout the country. Through enhanced market penetration, with a focus on Tier-2 and Tier-3 cities, TOTO strives to introduce its innovative and eco-friendly sanitary ware solutions to a wider customer base.
TOTO is set to introduce a new line of products to cater to the changing demands of Indian customers, strengthening its position in the market. Alongside, the brand will unveil a fresh array of toilets, basins, faucets, and showers tailored to suit the shifting preferences of Indian consumers. By leveraging its manufacturing expertise, diverse product range, and extended dealer network, TOTO strives to establish itself as the top pick for high-end bathroom solutions in India.
