Mumbai – Myprotein, a renowned name in the sports nutrition industry, is gearing up to celebrate India’s 78th Independence Day with an innovative campaign titled “Flavours of India, Flavours for India.” This initiative harmoniously merges India’s cultural heritage with modern fitness trends, presenting a blend of nostalgia and novelty for fitness enthusiasts nationwide. Embracing the essence of Indian culture, the campaign takes inspiration from the authentic flavors of India.
Drawing from India’s rich culinary diversity, the campaign “Flavours of India, Flavours for India” will introduce new flavors like Orange & Saffron Clear Whey Isolate, Apricot & Pomegranate Clear Whey Isolate, Pista Impact Whey Isolate, Clear Whey Sharbat, and the highly anticipated Kesar Badam blend across the Impact Whey Protein, Impact Whey Isolate, and Impact Gainer Blend product range. Designed to encapsulate the essence of popular Indian ingredients and evoke nostalgia for traditional delicacies, flavors such as Kesar Badam and Pista offerings offer Indian consumers a delightful connection to familiar tastes and refreshing experiences.
In addition to its commitment to catering to the evolving tastes and preferences of Indian consumers, Myprotein India will also elevate its Independence Day celebrations with a series of activities. The overall campaign aims to celebrate the nation’s freedom while highlighting the intersection of traditional Indian culture and modern fitness trends. It will merge ‘traditional versus modern’ India by showcasing indigenous workout techniques alongside international fitness trends. The celebrations will feature offline events with Myprotein ambassadors, personalities, and celebrities such as Pradeep Krishnan, Harsh Beniwal, Karan Gulati, Prachi Choudhary, Rohit Khatri, Prathamesh Maulingkar, complementing the campaign’s social-first approach.
Speaking about the campaign, Ms. Sudeshna Saha, Regional Manager at Myprotein India, said, “India’s spirit is a beautiful blend of tradition and modernity. With ‘Flavours of India, Flavours for India’ campaign, Myprotein India aims to encapsulate this essence. Our new product range features flavours that everyone in India loves and savours, representing a true celebration of India’s rich culinary heritage. We believe this campaign will not only delight taste buds but also inspire a holistic approach to wellness, merging the best of both worlds.”
