India: TOTO, the world leader in sanitaryware innovation, is thrilled to announce that its WASHLET product line has achieved a remarkable milestone of 60 million units sold globally, and continues to gain momentum. Fueled by a remarkable growth surge in India following COVID-19, TOTO India has experienced a twofold increase in WASHLET units sold over the past three years, establishing itself as one of the brand’s key markets worldwide. A registered trademark of TOTO LTD, the WASHLET is an electronic bidet featuring advanced functionalities, including heated seats, self-cleaning wands, automatic lid operation, and dryer and deodorization capabilities, among others.
In response to the rising demand for hygienic and luxurious bathroom solutions, Indian consumers are prioritizing personal wellness and comfort. This has validated the strategic emphasis on promoting the WASHLET product segment in India within the fast-changing sanitaryware market. Highlighting the global shift towards personal hygiene and wellness, TOTO India has experienced significant growth, fueled by a renewed commitment to hygiene solutions in both residential and public environments.
Speaking about the achievement, Mr. Shiozawa Kazuyuki, Managing Director, TOTO India, said, “Since 2021, we have observed phenomenal growth in the WASHLET product segment, particularly in India where hygiene standards have become a key priority for consumers. Our sales figures clearly reflect the increasing demand for premium bathroom solutions, and we are proud to see that our innovation is playing a significant role in enhancing daily wellness for users across the country. The past three years have been transformative for the brand in India, and we are excited to continue expanding our presence with a focus on promoting hygiene and wellness.”
Since its inception in 1980, the TOTO WASHLET has revolutionized hygiene habits by replacing traditional methods of cleansing with advanced, intelligent features. The WASHLET offers warm water washing, air drying, and seat warming functions, setting a new standard in bathroom technology. In the post-pandemic era, the need for superior hygiene solutions has accelerated the adoption of the product segment in India, where consumers are increasingly seeking hygienic, technology-driven bathroom products. Presently the WASHLET features up to 400 components, that allow for functions such as deodorization, self-cleaning, and customizable cleansing settings for the consumer.
Across the APAC region, the demand for advanced hygiene technologies has surged, with consumers gravitating towards products that prioritize cleanliness, wellness, and luxury. In addition to its strong performance in India, the brand has seen similar growth trends across other APAC markets. Blending advanced technology and luxurious comfort seamlessly, the brand is perfectly positioned to meet these evolving consumer needs, driving the shift towards premiumization in the sanitaryware industry. As TOTO advances in innovation, it stays dedicated to enhancing wellness and sustainability through its offerings, thereby reinforcing its global leadership in both technology and design.
