Hyderabad: Growel Group, a leading player in the aquaculture feeds, aqua healthcare, and seafood processing industry since 1994, has announced its strategic entry into the expanding pet food market with the introduction of its new pet food brand – “Carniwel.”
In the aftermath of COVID, the connection between pets and their owners has deepened significantly, resulting in a transformation in pet parenting. This change highlights a greater awareness of the emotional and mental advantages pets offer as companions, leading to more sophisticated requirements for their care. Acknowledging this trend, we have introduced “Carniwel,” a new range of pet food designed to cater to the rising demand for pet nutrition, offering premium quality without straining pet parents’ budgets.Carnival provides a diverse selection of high-quality products with super high palatability tailored to meet the evolving needs of pets through their life stages. Our product range offers nutritious, delicious, balanced food for pets at every life stage, from puppies and kittens to seniors – even for the pickiest eaters. Our goal is to make the pet parenting journey a celebration.
Carniwel enriches pet food with superfoods, essentially comprising nutrient-dense ingredients like Antarctic Krill, Algal Oil, Spirulina which provides vital proteins, Omega-3 fatty acids, and antioxidants to support cognitive development, immune system function, and skin and coat health. As a first in the industry, Carniwel incorporates fresh protein in almost all products, including fresh chicken, fresh lamb, and fresh fish – a feature typically reserved for the super-premium segment – while offering these at prices that are easy on the budget.
Recognising that over 30% of Indian households follow a vegetarian diet, Carniwel has introduced an extensive range of vegetarian pet food. Crafted with high-quality, nutritious ingredients and manufactured entirely in India, it offers a complete, balanced diet for pets while staying true to our commitment to catering to diverse dietary preferences.
Announcing the launch of Carniwel, Mr. M.S.R Karthik, Promoter Group, Growel, said, “Formulated in the United States with over 50 years of expertise in animal nutrition and carefully adapted for the Indian market by Growel’s in-house team, Carniwel meets stringent global standards for premium quality and safety. The Indian pet food market is on track to surpass one billion dollars by 2027, with a CAGR of over 25%. This surge is driven by increasing pet adoption, evolving consumer preferences towards high-quality
nutrition, and rising disposable incomes among urban households. As we strive to make the pet food industry self-sufficient and domestically robust, we are set to commence exports in the coming months. We are committed to supporting the nation’s efforts in this growing sector.”
J.S. Rama Krishna, Business Head, Growel Pet Nutrition, stated: “As the number of pet food brands continues to grow, a noticeable gap remains for high-quality food at affordable price points. Carniwel is the only brand in India that includes ‘Fresh Meat’ and ‘Superfoods’ in its recipes, perfect for both dogs and cats. Our proprietary blend of essential nutrients and vitamins supports the holistic health of pets at different life stages. Each recipe guarantees flavor and taste without compromise (96% palatability as per extensive trials of over 1000 pets). With the launch of Carniwel, we are committed to offering pet owners a diverse range of products that cater to the specific needs of their pets, from brain development and joint support to weight management and skin and coat health. Made with high-quality ingredients that are also GMO-free, our aim is to ensure pets receive the best possible nutrition, with all products proudly made in India.
“With Growel’s presence in over 4,000+ pet outlets, supported by a robust distribution network spanning over 200 cities and an omnichannel presence, we are ensuring widespread availability of our products,” he further added.
Carniwel provides a range of products tailored to the specific needs of both small and large breed dogs. Our pet food is available in various pack sizes and is suitable for different life stages, from puppies and kittens to adult and senior pets.
